Episode Information

The Master of Craigslist
Where We Live - with John Dankosky
Aired:
05/20/2008
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In this episode:

Possibly the only CEO ever described as anti establishment and a socialistic anarchist

 

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Contributor(s):

Jim Buckmaster: courtesy of craigslist.orgJim Buckmaster: courtesy of craigslist.orgLooking for a car? A roommate? Love? What you used to find in the classified ads in the back of the newspaper, you now search for on CraigsList.

Founded in San Fransisco in 1995, the website, a stripped-down, counter-culture swap meet - has been the place for college students, 20-somethings, and a growing percentage of every one else - to find stuff, and make connections.

Craigslist CEO Jim Buckmaster found his job with the company on the site in 1999...since then, he's helped it grow - to 450 different sites in 50 countries. It's pretty much changed the classified ads business...but it's business model has been questioned by some.

Although it's profitable, some analysts suggest that the company has left hundreds of millions of dollars on the table by not doing the type of advertising most commercial ventures try.

Buckmaster says they've "reversed the normal business model - making community #1" - in front of making money.

Today, where we live, a conversation with Jim Buckmaster about the Craiglist phenomenon, community building online, and "social anarchy" in the business world.

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