52:00 minutes (24.97 MB)
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"Crowdsourcing" is a new buzzword in business, using the power of large groups to solve problems, share ideas and create content.
The term was coined by journalist Jeff Howe in Wired Magazine, and is now the title of a new book, Crowdsourcing: Why The Power of the Crowd is Driving the Future of Business. Howe profiles companies that innovate through outsourcing big tasks to thousands, even millions of committed people, willing to work for little or no money. From a T-shirt company that sells products designed by web users to a research company paying for scientific discoveries.
Today, Where We Live, we'll continue a series of conversations, that started with the idea of "Open Source" software. We'll talk about how crowdsourcing works, and how it can be applied to solve social problems, not just to make money.
And we'd like you to join the conversation - what crowdsourcing ideas do you have? How can we use the power of the many on "Where We Live?"
Join the conversation! Add your suggestions, questions and comments below.