49:30 minutes (23.76 MB)
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Here at the Colin McEnroe Show, we got a little weary last week of all the Conan-did-this and Jay-said-that.
We wondered if there were any more creative ways of looking at the state of modern television. Or creative old ways. I say this because a lot of my own thinking right now is driven by a recent reading (and teaching) of Marshall McLuhan's Understanding Media. Published in 1964, Understanding Media gives you a pretty good blueprint for "understanding" a lot of what's happening in 2010.
McLuhan would say: don't look at content alone. Look at content in the context of the delivery system you're using to consume it. Look at the interaction among the viewer, the medium and the content on the medium.
So a guy watching Jay Leno at 10 p.m. on a 52 inch hi-def screen is going to have a very different reaction that somebody watching Jon Stewart on a laptop.
Get ready for our five crazy theories of television.
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