49:30 minutes (23.76 MB)
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Crowdsourcing -- you may not be familiar with the term, but if you've rented a movie based on a Netflix recommend or read an article on Digg.com, you're certainly familiar with the concept.
It's the idea that on the Internet, the cream rises to the top. The masses will always gravitate toward finding the diamond in the rough. And that reality is changing the way many companies are doing business.
We'll speak with Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business and Eric Tulin, a local social media expert. How has crowdsourcing evolved since 2008? And what does it hold for the future of the Web?
Curious about crowdsourcing in action? Look no further than Torrington, Conn. where four local sports fans are working overtime to put together the first ever crowd-managed baseball team. We'll be joined by several organizers of the project.
And we want to hear from you! 860-275-7266 or e-mail firstname.lastname@example.org.