Whitney Matheson is a writer and the author of Pop Candy, a popular entertainment blog which is posted on USA Today's website, and also writes entertainment and pop culture features for the newspaper. Matheson joined USA Today in 1999 and created Pop Candy as a weekly pop-culture column that same year. In 2006 Pop Candy won the Weblog Award for "Best Pop-Culture Blog." It has been cited in Wired, Slate, The Rough Guide to Blogging and on virtually every entertainment blog, including Stereogum, Entertainment Weekly's PopWatch and RollingStone.com. Matheson has delivered pop-culture commentary on several television networks, including VH1, E! and G4 TV. She lives in New York City.