Featured Profile

Peter Francese
Principle Demographer
New England Economic Project

Peter Francese is a widely recognized demographics and consumer markets expert. He started American Demographics Magazine and speaks and writes frequently on demographic and consumer trends. His most recent book is titled: Marketing Insights to Help Your Business Grow. Francese has also authored two other books on how to better target consumer markets: Capturing Customers and Marketing Know-How, and was the co-author of Health Care Consumers.

Francese was the creator and author of a weekly newspaper column called "People Patterns", which reported on demographic trends for a business audience. People Patterns had been syndicated in about 50 newspapers, but later appeared monthly in the six regional editions of The Wall Street Journal.

In 1979 he founded and began publishing American Demographics magazine, which quickly became the nation's most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award. American Demographics is now part of Advertising Age magazine.

He is the recipient of the Silver Bell Award from the Advertising Council for distinguished public service. He holds a graduate degree from Cornell University and has served two terms on the University President's Council.

Among his other work, Francese is Demographic Trends Analyst for Ogilvy & Mather. Last year The New England Economic Partnership appointed him to be their Director of Demographic Forecasts.


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