Featured Profile

Marilyn Hnatow
Director of Marketing Communications
Aid to Artisans

As Director of Marketing Communications, Marilyn Hnatow is responsible for planning, development and implementation of the organization’s communication and strategic marketing efforts, contributing to Aid to Artisan’s vision of being the industry leader craft development and marketing; Developing marketing and branding strategies by researching trends and conducting ongoing competitive analysis. Ensuring strong branding and clear compelling messaging across all communication vehicles; Developing, coordinating and overseeing the design, production, and maintenance of marketing communication materials and mediums including Hand/Eye magazine, ATA calendar, website, direct mail, tailored materials for functional areas; Building and maintain relationships with media and key businesses/organizations in the craft industry; Manages all retail sales that capitalize on media placement or other partnership via the online store or event-based sales.


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