Featured Profile

keith Hatschek
Director of Music Management
University of the Pacific

Arriving in California as a teenager in the summer of 1965, Keith Hatschek used his birthday money to make a down payment on a red Orpheus electric guitar (with whammy bar) and 4-watt Kay amplifier. His passion for music and technology has continued unabated for more than 30 years. After fourteen formative years of musical performing, recording and songwriting, he built his own commercial recording studio, Bayshore Studios. Four years later, he joined one of the leading recording studios in the U.S., Music Annex, Inc.

During his twelve-year stint with Music Annex, Hatschek worked as recording engineer, producer, project manager, Director of Client Services, and Vice President of Sales and Marketing. He also produced albums, soundtracks for film and television, and Apple Computer’s first CD-ROM. He led Music Annex’s diversification efforts from traditional recording services into duplication and digital audio post production. During this same time, Music Annex grew from 10 to 75 employees and into multi-million dollar annual revenues.

From 1995 to 2001, he headed Keith Hatschek & Associates, a San Francisco Bay Area-based marketing and public relations firm serving the entertainment and media technology industries. Agency clientele included firms in the broadcast, post production, music, recording and consumer electronics industries.
Mr. Hatschek accepted a full time appointment in 2001 as Director of the Music Management program at University of the Pacific in Stockton, California. He lectures frequently around the country on music industry careers and consults with a number of music industry companies. He is the author of the book “How to Get a Job in the Music and Recording Industry,” published by Berklee Press. His second book, “The Golden Moment: Recording Secrets of the Pros,” was published by Backbeat Books in late 2005. He occasionally contributes essays on the music industry to various print and online publications. Mr. Hatschek holds a Bachelor of Arts degree from the University of California, Berkeley, and a Graduate Certificate in Marketing, awarded with Distinction, from the same institution.


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