Bill Petkanas is Professor and Chair of Communication, and Director of the Center for Excellence in Learning and Teaching at Western Connecticut State University in Danbury, Connecticut. His interest in general semantics started as an undergraduate when he took a course in GS and continued through graduate school. He studied with Neil Postman at NYU, and received a PhD in Media Ecology. He teaches a course in GS at WCSU called "Language & Communication" where he hopes to help others discover the study of symbols and meaning making and the practical benefits of understanding how we use language and how language uses us. He contributes to spreading the word about GS at academic conferences and writing about language and meaning making, including "Art, Life. and Reality: General Semantics and Definitions" in the September, 2001 issue of ETC.