CPTV and Community Partners Announce the Launch of Fire Prevention and Safety Media Campaign

Release Date: 12/27/2013

For Immediate Release

Contact: Emily Caswell

ecaswell@cptv.org

(860) 275-7284

cpbn.org, wnpr.org, cptv.org

 

 

 

CPTV and Community Partners Announce the Launch of Fire Prevention and Safety Media Campaign



HARTFORD, Conn. (December 23, 2013) – Connecticut Public Television (CPTV), along with Stepping Stones Museum for Children in Norwalk and the Office of the State Fire Marshal, is proud to announce the launch of their Fire Prevention and Safety Media Campaign. This multi-platform campaign, which targets both child and adult audiences, was launched in December 2013 and will run through June 2014.

 

The Fire Prevention and Safety Media Campaign is designed to reach adult audiences through 60-second informational vignettes about seasonal home fires, the importance of developing and practicing an escape plan, and the need for alternative smoke alarms for the deaf and hearing-impaired. Additionally, messages designed specifically for children will be conveyed through fully animated vignettes that target key behaviors and skills. Specific lessons include “Don’t play with matches,” “What to do when you hear a smoke alarm” and “Make sure you know two ways out of every room.”

 

Jerry Franklin, president and CEO of Connecticut Public Broadcasting Network, parent company of CPTV and WNPR/Connecticut Public Radio, stated: “We are thrilled to have partnered with community experts and stakeholders for this campaign. We have assembled an outstanding team to design the project under the direction of Emmy award-winning producer Mary Shanahan.”

 

Vignettes are currently airing on CPTV and CPTV Sports, as well as online at CPTV.org and CPTVSports.org. Additionally, the children’s animated vignettes are being featured by the Stepping Stones Museum for Children as part of the museum’s award-winning Healthyville exhibit and website. Producer Mary Shanahan stated: “Our resolve to produce quality and meaningful fire safety programming was heightened following the tragic and deadly Christmas fire in Stamford, Connecticut, in 2011, which resulted in the deaths of three young girls and their grandparents. We devised a campaign to educate and empower our audiences to address the fire risks in their homes, in an effort to help prevent similar tragedies from happening in the future.”

 

Rhonda Kiest, executive director of Stepping Stones Museum for Children, added: “You would be surprised how much children can learn, even at a very young age, and these vignettes provide an opportunity for them to develop competencies that can help keep them safe. As an institution that works to promote lifelong learning among children and families, we are excited to be part of this campaign, which seeks to protect families through education.”

 

The design team for the project also includes award-winning television journalist Chris Hansen, formerly of Dateline NBC, and Tish Rabe, the author of 125 children’s books, including 18 in the “The Cat in the Hat” series. Mary Shanahan explained: “Chris Hansen generously offered to host the programming targeting adult audiences, and acclaimed children’s author Tish Rabe lent her critical and creative eye to the children’s series of vignettes.” Both Rabe and Hansen have residences in Connecticut; Rabe lives in New York City and Mystic, Connecticut, and Hansen resides in Stamford, Connecticut.

 

The funding for this program was made possible in part by a grant from FEMA Fire Grants. For more information, visit CPTV.org or CPTVSports.org.

 

About Connecticut Public Broadcasting Network

CPTV is a media service of the Connecticut Public Broadcasting Network (CPBN). It is a locally and nationally recognized producer and presenter of quality public television programming, including original documentaries, public affairs shows, and educational programming. CPTV has built a reputation as a leader in children’s programming, including playing an historic role in bringing Barney & Friends™, Bob the Builder™, and Thomas & Friends™ to public television. The station offers 11.5 hours of positive, nurturing children’s programs each weekday, reaching 450,000 households each week. The Connecticut Public Broadcasting Network also includes WNPR, an affiliate of National Public Radio, Public Radio International and American Public Media. WNPR serves 276,000 listeners weekly in Connecticut, New York, and Rhode Island with news and information. Its award-winning local programming includes The Faith Middleton Show, The Colin McEnroe Show, and Where We Live. CPBN also includes two affiliate channels: CPTV4U, a 24/7 television channel featuring award-winning drama, news and talk programming, concert performances, independent films, nature shows, British comedy and more; and CPTV Sports, Connecticut’s only 24-hour local sports network, covering statewide high school, college, semi-professional, and professional sports. For more information, visit cptv.org.

 

 

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