Culture Connect Featured Event
Join us in welcoming Philip Delves Broughton author of The Art of the Sale.
"The Art of the Sale reminds us that the best salespeople are resilient optimists—and that we all engage in sales of one sort or another. Parents sell the idea of eating vegetables to their children; reporters sell their latest story idea to editors; university presidents sell their institution's neediness to potential donors. We might as well approach sales with good cheer and confidence, Mr. Delves Broughton says, not least because the upbeat approach seems to work best." ---L. Gordon Crovitz, Wall Street Journal