Connecticut and seven other states are suing R.J. Reynolds Tobacco Company saying it has violated a nine-year-old ban on the use of cartoons in cigarette advertising.
State Attorney General Richard Blumenthal says a November issue of Rolling Stone magazine included a section that combined Camel cigarette ads with cartoons to promote independent rock music.
Blumenthal says the ads violate the Master Tobacco Settlement ACT of 1998 which prohibits using illustrations and brand name merchandise in tobacco ads.
Blumenthal says the ad's imagery appeals to young people. "This ad display provides a rich panarama of illegal tobacco imagery pandering and promoting to teens seeking to allure them into a lifetime of cigarette addiction and disease."
Blumenthal says RJ Reynolds has said it was not involved in the development of the cartoon fold and didn't see the section until after it was printed. The company did not respond to requests for comment.
If the states win their suit against RJ Reynolds, it could pay fines in the tens of thousands of dollars. Blumenthal says the money would be used to stop tobacco addiction among young people.