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Bradley Airport welcomes non-stop to Denver
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Bradley Airport has announced a new non-stop service to Denver. Airport officials hope the flight will be the first step in rebuilding its long-haul routes. WNPR’s Harriet Jones reports.

Bradley’s route network has been a casualty of the recession as airlines pulled a previous service to Denver and to Los Angeles, and the jewel in Bradley’s crown – its shortlived transatlantic flight to Amsterdam. But now Southwest Airlines has announced it will operate a new once daily flight from Hartford to Denver, beginning next March.

Bradley’s marketing director Kiran Jain says this commitment from Southwest is based on hard data.

"We do a lot of analysis in order to encourage carriers to bring new service into our airport. So just to give you an idea, it’s close to 125 thousand passengers who actually commence their flights out of Bradley but their eventual destination is Denver. So it is a hot market here – we did not have the non-stop service, but now we do."

Southwest has been flying out of Bradley for ten years, and currently has 17 other daily flights from the airport.

For WNPR, I'm Harriet Jones.